“Polymarket turns creators into paid acquisition channels, but referrals don't guarantee the liquidity they promise”
Polymarket pays creators 20% of trading fees generated by users they refer, through Dub, uncapped per referral. Predict Time argues the percentage matters less than the shift: an article, thread or dashboard stops being content about Polymarket and becomes part of its acquisition layer. The unresolved variable is incrementality and attribution duration - first-month payouts keep affiliates on a treadmill, while stacked retained cohorts change the economics entirely. More affiliate volume is not more liquidity, though; that still takes two-sided flow.
Some technical background helpful
Platforms mentioned: Polymarket