Library/Prediction Markets: They Grow Up So Fast
BusinessAnalysis

Prediction Markets: They Grow Up So Fast

Alex Immerman, Santiago Rodriguez·April 16, 2026·Substack
prediction markets are growing up, but full collateral still locks out big money

Why It's Worth Reading

a16z's overview of institutional adoption of prediction markets, centered on Kalshi. Outlines a three-stage framework: using markets as data sources, integrating them into compliance workflows, and finally actively hedging risk. Sports hit $3B weekly volume but reached an all-time low as a share of total volume, while entertainment, crypto, and culture categories show stronger retention. The main bottleneck for institutional participation is full notional collateral requirements, which Kalshi is addressing through margin trading licenses.

No technical background needed

Concepts

Platforms mentioned: Kalshi

Related Reading