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Financialisation of Social Networks

Joel John·October 23, 2024·Blog
“prediction markets turn user opinions into financial stakes, not just attention”

Why It's Worth Reading

Frames prediction markets as predecessors to financialized social networks. Uses Polymarket (which briefly hit #1 in app stores) as evidence that linking user views to financial stakes creates engagement through capital formation rather than pure attention capture. Argues these platforms are stress-testing primitives for Web3 social infrastructure.

No technical background needed

Concepts

Platforms mentioned: Polymarket

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