“prediction markets scale not by betting bigger but by betting on more things”
Argues that prediction market TAM should include the supply side: as the cost of producing real-time probability estimates collapses, the addressable market extends beyond trading volume to every decision that benefits from better forecasts. Presents an ordered liquidity formation path from entertainment to information to institutional demand, and contends that scaling to $1T requires massive breadth in long-tail markets rather than concentrated depth in a few high-volume categories.
Some technical background helpful
Platforms mentioned: Kalshi, Polymarket