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Prediction Markets GTM Approaches

Mason Nystrom·July 31, 2025·Twitter
parlays and perps give prediction markets the leverage they need to win

Why It's Worth Reading

Identifies three characteristics successful prediction markets will focus on: high leverage (parlays, perps, intraday events), highly frequent markets (for retention), and high market outcome values (for capital attraction). Notes the prediction market wars have only begun.

No technical background needed

Concepts

Platforms mentioned: Polymarket, Kalshi

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